Ongoing marketing support for funeral tech
👩⚕️ Client
Obitus
🧑🤝🧑 Team
Copywriter & Copy Editor, Internal Marketing Team
Challenge
Obitus provides AV hardware installation and support for crematoria around the country. The funeral industry is pretty old-school, with many crematoria reluctant to try new approaches to funeral services.
Outcome
I worked with Obitus' marketing and comms team on a regular basis, communicating their cutting-edge technology to often sceptical customers.
What I did as the copywriter and copy editor:
📖 Established consistent Tone of Voice and language
Reviewed and updated marketing comms to create and implement consistent language and tone across all assets. Created a Tone of Voice and language guide to help ensure consistency for future comms.
🧑💼 Wrote web copy, case studies & other marketing comms
Created web pages, crematorium case studies and other marketing copy such as emails for prospective and existing customers.
🤹♀️ Created instructional documentation
Wrote detailed instructional guidance for existing customers to support setting up and using the AV technology.